Williams is most well-known for its successful Formula 1 team, having won 16 FIA Formula One World Championships, 114 victories, 308 podiums and 128 pole positions. Outside of racing, Williams also has an Advanced Engineering (sold in 2019) and Heritage division as well as a fully functioning Conference Centre.
Winning and launching a new title sponsorship is a rare occasion within any sport. Signing Martini (Bacardi Group) to become Williams Martini Racing was the first new title sponsor the team had won in over five years.
It was the quickest and most hands-on rebrand of a race team ever experienced, from contract signing to racing on-track in Melbourne, Australia, in two and a half months.
This time frame presented some unique challenges, especially when every element of the race team needed to be rebranded, including car livery, team environment, clothing, branded stationery, and website & social content.
As an established member of the team, I utilised my project management skills and creative knowledge of the brand to lead the artistic direction, commercial outreach, and apparel design to seamlessly and effectively incorporate Martini into the teams rebrand.
Over the five years I spent at Williams, I conducted several filming and photography shoots within the UK and internationally, as well as assisting in numerous marketing and sponsorship campaigns.
