Building Future Cities is a blog and podcast that showcases creative leaders and entrepreneurs changing our cities for the better. Whether that’s by building brands, launching bold marketing campaigns or establishing strategic partnerships. The blog and podcast bring these ideas to the forefront to inspire sustainable innovation and start important conversations.
The forward-thinking start-up needed a complete, vibrant identity that would help launch it into the industry and into the conversation as an instantly recognisable and credible voice. The visual persona also needed to be easy to maintain whilst in its infancy to allow the founder to grow the business, and adaptable, to ensure it effectively represented the podcast as it grew.
Through fascinating conversations with the founder, it was clear that the design needed to be minimalistic but distinguishable in order to captivate the audience and make the topic of discussion clear.
After the first episode, Building Future Cities was trending on LinkedIn under #smartcities with listeners raving about the brand's striking visuals.
