Altitude Coffee Roasters is a family café run by a husband and wife team in Brighton and Hove.
The start-up needed end-to-end brand design including décor. The concept for Altitude was inspired by two elements. Firstly, the product itself. Coffee is grown at different altitudes, enhancing and differentiating the flavour compounds within the bean. This means the enticing aroma will be that much more appealing and the nutty, chocolaty, and fruity flavours will taste fuller with each sip.
Secondly, by the couple's love of hiking, in particular, trips around the UK, Europe and Kilimanjaro, Tanzania.
This alpine inspired interior is heavily influenced by the natural surroundings they encountered; natural woods with either a raw or industrial finish. Cool blue and red tones with complimenting fabrics adorn the benches, along with artisanal woven blankets.
A few years in, the brand design has grown into a complete brand identity and the original location is now a franchise with the couple looking to expand into a second larger location in 2021.
